This paper substantiates and introduces into scholarly discourse the concept of “science popularization culture” as a system of values (axiological dimension), norms, practices, and institutions (political dimension) that ensure the accessibility of scientific findings to a broad audience. The authors systematize the theoretical foundations of the culture of science popularization as a philosophical, sociocultural, socio-political, and communicative phenomenon, elucidating its content. Particular attention is given to the Eurocentric nature of modern science popularization culture, shaped by Enlightenment traditions and globalization processes. The authors reconstruct the sociocultural and political context in which the culture of science popularization has developed and evolved from the Age of Enlightenment to the present day. It is projected that in the near future, the culture of science popularization may undergo significant transformations, as deglobalization and the rise of national identities turn science communication into an arena for competing epistemologies. The challenges of digitalization and deglobalization necessitate a rethinking of universal standards in scientific communication and a search for a balance between global and national approaches. The authors conclude that science popularization fulfills several key functions: it legitimizes specific scientific and political narratives, influences which scientific ideas enter the public consciousness and which remain marginalized, shapes trust or distrust in public institutions and power structures, and contributes to either societal consolidation or polarization around pressing issues.
For citation: Antyukhova E.A., Krynzhina M.D. Conceptual framework of the science popularization culture, Ivanovo State University Bulletin, Series: Humanities, 2026, iss. 2, pp. 141—153.