The article is devoted to the phenomenon of modern media discourse. The methodological basis is a system-synergetic approach. The author considers media discourse in the context of ideas about the information sphere (semiosphere). The experience of modeling the information field based on the actualization of the standard model of fundamental interaction in physics and quantum field theory is presented. A system-synergetic explanatory model of the dynamics of media discourse is formulated. A relevant systemic definition of modern media discourse is given. The principles of functioning of modern media discourse and the factors of its organization are recorded — nonlinearity, openness, transitivity, self-organization, adaptability, stability. The study reveals the possibilities of expanding the methodology of social sciences to analyze the mechanisms of communicative interaction and process management in the formation of media discourse.
For citation: Nikolaeva A.S. A model of modern media discourse in the context of synergetics and quantum field theory, Ivanovo State University Bulletin, Series: Humanities, 2025, iss. 2, pp. 176—184.